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Thursday, November 6, 2014

The Entirely Contextual, Peer-to-Peer, Self-Aware Future of Technology

This article is part of the ‘Think Further’ series, sponsored by Alger Financial Management. For more ‘Think Further’ content and videos, click here.

As I talk to others in the tech industry, I'm often asked, what's next for technology? First there was the PC, then the web. Then came the dynamic web experiences and "web 2.0". Following that came social media, mobile, and the appearance of all your friends and family, as well as personal information into that web experience. So what's next? The future of technology is all about the end user. It has no servers. It has no "destinations" that the end-user has to go to or search for on some company's website. It's entirely contextual, peer-to-peer, knows the user, and follows the them wherever they go. But what about beyond that? Where will we be in 20 years, 50 years, or even 100 years?

Predicting 50 years into the future is not an easy task to consider. The truth is, the number of possibilities and directions, as well as the acceleration of knowledge and technologies that will exist as we evolve in that direction are beyond what we can even imagine. But, with our limited knowledge and the paths we can currently see, we can make an educated guess at the direction for technology, and what that may mean for society. As I attempt to do this, I'll focus on the paths I'm seeing now, and what it could mean for the future.

The Peer-to-Peer Society

One of the biggest changes in technology that will occur over the next 50 years will be the advent of what I call "The Peer-to-Peer Society". There are technologies right now, which require no centrally owned server or business entity to ensure the success of the network occurs. Take Bitcoin, for example. Bitcoin relies on a technology called "The Blockchain", which relies on a massive, peer-to-peer network of personal computers all verifying who "owns" money. Now imagine if this concept were applied to other things, like file systems, DNS, or even privacy?

In the future your computer, or even phone or embedded chip in your body will store encrypted copies with links to other encrypted data of everything owned by everyone in the world. Only those people with "private keys" will have access to that data, but they will also be able to designate access to that data to other people. Take, for instance, your address. You could provide access to the Post Office a public key that contains your address. Only they would be able to access your address and know where to send your packages. Then, along the way, no one will ever know your address but the Post Office and yourself.

Another element of the Peer-to-Peer society will be the advent of peer-to-peer commerce. Because of technologies like above, more people will "rent" things and "use" things, rather than buy them or own them. We will move, as we are now, from the ownership of digital content and the ability to easily share the things we create on our own, as well as things others have created, to the ability to easily share physical products and things we both create on our own, as well as use from our friends. Brands will need to come up with new ways, just as they have with virtual content, to reach people with physical content. Some are calling this "the sharing economy" or "collaborative economy".

Taking this even further beyond, brands may not even be in the picture. In the future technology will enable people to do business with just other people, and we will all be a part of one large peer-to-peer ecosystem where everyone is sharing with each other, doing commerce with each other, and only the technology itself will serve as any form of organization of that commerce. Corporations will no longer have humans controlling them. Corporations will be autonomous and every "member" of those corporations will be their own CEO.

All your utilities will work this way as well. Everyone will run their own power - solar, wind, etc. all from their own yards and houses (which again, might even be rented from other members of these corporations), and will supply power to the rest of the autonomous power grid. Internet will be an entire mesh, with everyone containing wireless antennas that communicate with each other openly, no centralized ISP necessary. Water will be shared from house-to-house in various means. People will offer composting, recycling, and trash services from their own personal homesteads where they turn the garbage into useful items for generating more energy, plants, food, and products.

Sensory Data and Self-Awareness

We live in a world currently of mobile phones, tablets, and mobile technologies. Smart watches are emerging. Exercise tracking devices are starting to become mainstream, tracking your every move and storing other data alongside that. There is even a contest for a device that tracks health data so well, that it can identify diseases before you even know they exist. In the future, yours, and my life will be extended exponentially because sensory data will know before Doctors can even know there are statistical anomalies going on, in real time, with our bodies.

The future holds no destinations. The idea of "a world-wide web" where you have to go to a place by typing in a URL will be gone. The idea of "apps" you download and open on your phone will no longer exist. Instead, the devices you carry, if you even carry a device (you will likely have chips implanted in your body, connecting eyes, brain, even smell and taste all together), will tell you before you even need to look it up, what you want to know.

Walking by a restaurant? A notification pops up telling you your friend's there and they've got a really cool idea you should go talk to them about.

Or, maybe your blood-sugar's a little low. Another notification comes up to tell you a really good restaurant is nearby, or maybe it's not even a restaurant - it's someone's house who voluntarily sells yummy cake for any visitor willing to knock. (remember my autonomous, peer-to-peer corporation that I mentioned above?)

Everywhere you go, software running within one of these autonomous corporations will know exactly who you are. Identity theft will be impossible. It will know what you like, who your best friends are, who you interact with, and the things you need to best exist in the world.

Flying Cars?

What's an article about the future without a mention of flying cars? Well, I don't think flying cars are necessarily in the 50 year future, but I think faster transportation is. For one, cars won't be driven by people. In fact, those that run the mapping software will control the transportation system. You'll simply ask  (or it will detect automatically) to go somewhere, and an automatic driving car will show up at your door, no cost to you (except maybe a few prompts to go places nearby that you're probably interested in, that others may have paid for), and take you to your destination.

The roads will be different as well. There are already prototypes of solar roadways that can be replaced by panels that inter-link together. Having powered roadways opens up a whole host of possibilities. For instance, what if magnetism were employed like bullet trains?

If there are no humans operating the cars, then the entire paradigm of driving changes. Roadways can now change to be much more like trains. Remove the friction from the wheels, and add lightning fast response times to the automated cars that all talk together, and you can be from one house to another all the way across town within just minutes. So perhaps flying cars are possible!

Space, the Capitalist's Frontier

You can't talk about the next 50 years without talking about the commercialization of space. As autonomous corporations take over, this is the entrepreneur's next playing field. This is where all the future resources will come from.

Not only will people begin to be able to travel to outerspace for leisure, but they'll also be able to stay there, and even live there. Wealthy, higher share owners of these autonomous corporations will fund the hotel chains and apartments in space. And this is just the beginning - it only starts in the earth's outer atmosphere. We'll venture further and further away from earth as we realize there is money to be made elsewhere in this universe.

There are already competitions to mine the moon, and asteroids, and other planets. There are practically unlimited resources in those places! As we do that, we'll begin to settle each place we venture to, and our society will no longer be just earth. This introduces entirely new paradigms we can barely even understand today!

The end of Manufacturing as we Know it

With the advent of 3D printing, all sorts of things are changing. Currently, entire manufacturing lines are being replaced by completely automated "printing processes". These machines that can print a device from the ground up out of varying materials will get smaller and smaller, and the number of people needed to produce the products will become less and less.

Factories will no longer be needed. People will just buy 3D printers for their homes, or for their businesses, and print the things they need, or the things they want to rent out to others. Even food will be printed! The entire problem of off-shore manufacturing here in America will be an entirely moot point.

It's hard to wrap our minds around the next 50 years. What I've suggested here may sound crazy. However, contemplating current technology trends and the possibilities already available to us, I really do not think we are far off. Our future here on this earth and even beyond is really bright! And I think, with technology, there's a good chance many of us adults living today will actually live longer than many preceding us to see it.

Thursday, October 23, 2014

Google+ Isn't Dying. Facebook Isn't Dying. The News Feed is Dying.

Paul Adams, inventor of Google+ Circles, and an all-around smart guy, wrote a post I shared earlier today on Facebook about basically the death of "the destination". His post really resonated with me. I've long wondered, with the death of Google Authorship among other things being removed from Google+, if plus.google.com would stick around, instead being favored as just a layer across all Google products (Google+ therefore still definitely having a future). I've come to the conclusion of this: The idea of "a news feed" will be dead in the next 5 years. Facebook as you know it will be gone. Twitter as you know it will be gone. So will plus.google.com. Heck, arguably Google.com will be gone too.

Instead, the status update will still exist. Privacy will still exist. Your social graph will still exist. So will all the meta data about you - your phone location, likes, interests, and much, much more. But you won't have to "go somewhere" to see all this stuff or consume it. It will all just be delivered to you as you need it.

Imagine getting updates on your phone, or watch, or Google Glass equivalent saying "because you like Google, your friend just said, ..." Or, you go by a good restaurant and up pops a message saying, "So-and-so was just here and posted this picture". Or, "We know you love pictures of spiders. Terrie Gray (Louis Gray's Mom takes amazing macro photography) just posted some really awesome pictures of spiders you'll want to see."

This is the direction we're headed. We're actually almost already there with things like Google Now, Safari notifications, the lock screens on your phones, Facebook Home, and more. The truth is, the concept of "a news feed" or destination site like plus.google.com or facebook.com will soon no longer be necessary. This is why Google Inbox just launched. It's why my phone is getting smarter and smarter, and why Apple and Google are now launching watches. It's why Google launched Google Glass.

It's also why Google is removing features like Google Authorship from Google+. The fact is, SEO will no longer exist in the next 6-7 years, all in favor of contextual optimization. What does that mean for a marketer? It means instead of trying to optimize what your content says and how it appears when someone searches for it, you'll instead be trying to understand your exact audience for your content, what their location is, where they could be consuming it, and adapting different versions of your content for all sorts of different audiences. You'll also be building apps to take advantage of all the sensory data available from your audience and building contextual experiences around that.

I finally think I figured it out though. Google+ isn't going away. Neither is Facebook. It's the News Feed, and in some ways, search, that are going away in favor of contextual experiences that aren't destinations. The data and experience is still all there though - it just follows you, instead of you having to go towards it. Mark my words. This is our future.

Monday, August 11, 2014

The Facebook Fraudster's New Strategy: Friend, Fraud, then Forget - How to Protect Yourself


A common Facebook social engineering or fraud tactic is to pick someone with friends you want to target, copy their Facebook profile entirely, and then start friending their friends one by one, until your new profile looks completely authentic. In the past, it was easy to get rid of these fraudsters by just reporting their account (click on the "..." in the upper-right of their profile, and then click "report"). But they've gotten smarter. Once the fraudsters realize you're onto them they now block you, and you can't access that account to report them any more - this is a flaw in Facebook's system that I think needs to be fixed.

The problem happened with a distant cousin of mine. I received a friend request from him, and I had forgotten I even friended him. I've also had it happen with a few friends of mine where I had just thought they unfriended me and were changing their minds. Out of habit, I accepted the friend request, and immediately the fraudster (go report him!) messaged me as my cousin. He started asking me about some sort of military retirement plan - my grandfather, who served in the military, has the same name as me so I thought my cousin was just mixing me up with him.

Before I knew it, I realized it wasn't the real cousin of mine. A quick look at the profile of the individual I was talking to confirmed such (there was only one update on their profile), and I called him out on it. Next thing I know, as I was just about to report it, the profile is gone - I thought it was a success and Facebook had discovered the impostor. I was wrong!

It turns out Facebook has a flaw where fraudsters like this can block you, removing your ability entirely to report them, and making it even harder for Facebook to identify these fraudulent accounts. He's now harassing other family members of mine, the ones that don't know how to report him. It's actually a pretty smart move for a social engineer. So how do you protect yourself?

There a couple things you can do first, to protect yourself, and second to report these individuals:


  1. Don't friend people you don't know in real life! If you want others to follow you, go to your "Friends" page (see instructions in step 2), and click on "Followers", then enable the follow button there. You can then use Facebook privacy on your posts to enable some posts as public for your followers and others just for your friends. The fraudster may not even be someone you know, and this is an easy tactic for social engineers to gradually get control of your profile, your Facebook Pages, or even your money. They just have to make you think they're your friend!
  2. Mark your friend list to only be visible by a specific Facebook list you've identified as "trusted". This is tricky, because it's not in the normal Facebook privacy settings. You can do this by going to your Facebook profile (click on your name in the upper-right), and then clicking on the "Friends" link to take you to your list of Facebook friends. In the upper-right of that, click on the little pencil/edit icon, and select "edit privacy". Now you'll be given the option to select who can see your list of friends - in this area you want to select either just your friends, or get even narrower with a list of "close friends" you trust even more. When you're in my friends list, you're protected. You should protect your friends too.
  3. If you've previously friended the individual friending you before, look back at their profile to see how many posts they have. Usually the impostors only have one or two posts. They may have the same friends though. Also, search for the friend, and you'll now see 2 profiles. Don't accept this individual's friend request! And that brings us to my final suggestion.
  4. Report the individual! Assuming they don't block you, you can do this very easily by going to their profile, clicking the "..." in the upper-right, and then select "Report". Select the appropriate categories and make sure you check the box to report to Facebook. The more of these Facebook receives, the faster the impostor will go away. Get all your friends to do this - it works!

    If the individual has blocked you, it's not as easy (and something Facebook really needs a better solution for if you ask me). It took me about 5 clicks to finally find the form using Google Search (and good luck finding it directly on Facebook). Just go to this link, fill out the form, and they'll be reported: https://www.facebook.com/help/contact/274459462613911
Unfortunately, there are many of these fraudsters that get away with what they're doing, constantly harassing individuals and their friends because they don't know how to get rid of them. Many older individuals end up just removing their Facebook accounts. Some go to the extent of removing all their Facebook account and opening a new one, erasing years of history with the individual.

Facebook really needs better solutions around this, but for now I hope this article can help you. Oh, and if you get a chance, go report this fraudulent profile for my cousin!: https://www.facebook.com/bill.stay.1

Monday, August 4, 2014

How to Protect Your Online Social Media Presence Using Facebook Business Manager

Facebook's recently released Business Manager is a God-send for any social media manager or strategist or even security department desiring to manage multiple Facebook Page admins among dozens (to even hundreds or thousands) of Facebook Pages and Ad accounts. With just a few clicks you can know exactly who has access to your Facebook Pages and Ad accounts, and remove that access within just a click. As an agency, this is a dream come true! But there's one element of security marketers and businesses need to be aware of, and it could compromise their entire Business Manager access if they're not careful.

The problem I'm referring to is social engineering. The fact is it's pretty easy to duplicate or copy another person's Facebook account. I saw it happen just today - a fraudster finds the friend of someone influential, copies the account of that friend, and starts friending the same people the original person was friends with. If they can make it far enough, the account can look pretty authentic! And if you're onto them they'll just block you so you can't report them (more on that later).

So what happens when a Facebook Page admin, or Business Manager admin is the target? The fraudster just needs to send a request from Facebook Business Manager to one of the owners of the Facebook Page as someone that looks like a legit admin of that account, and if that admin is not paying attention, before they know it, they've been removed from the Page, and the new owner is posting on their behalf with basically whatever they want. It could be a Social Media manager's nightmare!

So how do you protect yourself? Here are a couple tips:


  • Email or call the person sending you a request. This is probably the easiest way to protect yourself. Don't trust their Facebook account, as it could be hacked. However, sending them a separate email or even better a phone call or walking over to their desk, ensures that you're messaging them at a guaranteed communication channel. If they respond and say it was them, you're good to approve the request!

    Also, don't trust an email from someone that says they sent you a request - it's easy to spoof the "from" line of an email. Always make sure you directly email them (not in a reply), and ask them if you must use email.
  • Turn the management of your Facebook Page and Ad Account access over to your security team. Marketing teams may hate me for this one, but it truly is the safest means. Your security team is trained to watch for stuff like this (and if they aren't, have them contact me and I can get them trained!). A good security team will both watch out for your security, ensure only those that need access to your accounts have access to them, and also empower you as a marketing team to get as much done as you need to get done. A good security team will never be a hinderance, but also protect your online presence as a company.
  • Only give the requesting party the access they truly need to your page or ad account. This is important. It's so easy to just give "admin" access to just anyone, which means that individual can completely remove other admins making it a nightmare to recover your Facebook Page. Some times if it's an agency, and you don't have the experience to manage your page, admin access is appropriate. But make sure your agency (such as Fit Marketing, the company I work for - your security is something we have experience with, and are good at) understands how to keep your account safe, and make sure you email them to know it's them sending the request. Beyond that, ONLY give access to people what they need! Hopefully your agency is following this as well (many agencies don't, so be careful).
  • Develop a contingency plan. Most companies don't have one of these. A contingency plan can help your organization prepare in the event someone does compromise your Business Manager access. It can also ensure employees are educated and following best practices to make your company as secure as possible. Companies such as Fit Marketing and myself can help you develop a solid contingency plan for your business.
Facebook Business Manager is an incredible tool - I'll be posting more about it on the Fit Marketing blog shortly. It can actually make your organization safer if used right. However, if business owners and marketers aren't careful, your social media presence could easily, and quickly be compromised. Hopefully these tips can help secure your social media presence using the tool.

Monday, June 2, 2014

I'm Writing Minecraft For Dummies, and This Time it's a Family Affair

Hi, my name is Jesse Stay - I'm writing Minecraft For Dummies and Minecraft Recipes For Dummies, and yes, I'm officially crazy (but loving it!). I guess you could say I'm now addicted to writing books.

When I first started writing my first book, I'm on Facebook--Now What??? with Jason Alba, I thought I was crazy. Then, I started writing FBML Essentials, and I thought I was even crazier. I then wrote Facebook Application Development For Dummies, then Google+ For Dummies, and following that Google+ Marketing For Dummies. We did a Second Edition of I'm on Facebook--Now What???, this time targeting marketers, and following that I wrote the Facebook Development section of Facebook All-in-One For Dummies. That's 7 books! At this point I think I'm a professional crazy person, and I'm getting pretty used to it.

That's why I jumped at the chance when talking recently with Wiley to write the full version of Minecraft For Dummies (link to come soon). I'll also be following that up with Minecraft Recipes For Dummies (also link to come soon), both scheduled to be finished this year. I mean, who can say they actually get paid to use Minecraft? That's definitely not crazy.

I'm joining up with  the fabulous Youtubers, Team Crafted, on this one, and will include sections from Jacob Cordeiro's (who I'm told is a very mature 15 years old!) Portable Edition of Minecraft For Dummies. What I'm most excited about though is my 12 year old son Thomas will be writing the majority of the book (his name will be on the cover with me, Team Crafted, and Jacob Cordeiro), with me filling in the gaps, and I'll also have my 10 year old son Joseph contribute little "tips" here and there (I'm going to suggest to Wiley we call it "Joseph's Corner"). It will be a book about a game played primarily by kids, written by kids, and an occasional blip or two from me, the adult (I'm also in charge of getting it all in a format consumable by the general public). I'm so excited to bring my kids into the process of writing books with me!

With a movie on the way, entire LEGO sets built on the brand, entire communities built around the game, mods for the game, and new updates coming out to the game weekly, it is a prime time to be publishing this book. Minecraft is truly taking the world by storm, and chances are if you have kids, or you feel like a kid like me, you're very familiar with the game!

With my previous books all being on social media, the next 2 books will be a fun break for me as I focus on my family, and finally make book writing a family affair. Expect to hear more for me here, as well as on Facebook and Google+ as I make progress! Also, I'm looking for schools and the like that are interested in learning about the book writing process as we write this book - please contact me at jesse@commercefuturists.com for further inquiry. I'm also happy to make Comic, Gaming, and Fantasy Con appearances (I can also bring my sons)!

I want to know though - what would you like to learn in a Minecraft book? Go ask your kids. What do they want to learn? As parents, what interests you? Please feel free to share thoughts and ideas in the comments and maybe I'll find a way to include them in the book.

Wednesday, May 28, 2014

Ford's Future Competition Won't be Cars - It Will be Software

Google gave us a peek into its future and vision today as it announced, and showcased new, Google-designed cars that are built entirely for driving on their own, without humans. The future indicates, to me not that Google is building its own cars as one would expect to be competition with companies such as Ford, Chevy, Toyota, and others, but that Google is sticking to its core strength and vision - software that makes the world more openly available to everyone. The future, my friends, for the automobile industry isn't cars - it's in software that gets you from one place to another - it's all about Google Maps, and competitors to it.

As I visited Silicon Valley recently with my wife as I attended Facebook's F8 developers conference, I had the opportunity to briefly stop by Google Headquarters in Mountainview. The one building that greets you, and says goodbye to you as you leave likely isn't noticed by everyone. It has a big, teardrop-shaped marker in the front, and a couple Google maps and other types of cars in front. It stands practically across from the Google Android building with all the dessert statues. That building is the home to Google Maps, and I'm now thinking it is not a coincidence that it is one of the first and last buildings you see on Google campus.

Google's Entrance Into the Collaborative Economy

My very smart friend, Jeremiah Owyang, as I've shared numerous times on this blog, is becoming well known for coining the phrase, "collaborative economy", a future (and now present) where people no longer just share virtually with each other, but in real life through things like cars, homes and places to stay, and even real goods. In Chicago recently I got on my phone, connected to the Uber app, and it showed me a host of normal operators using their own cars to give people rides from the airport to their destination. As I toured the city, a company let me "borrow" a bicycle from one of many "Divvy bikes" and get around the city where I was able to tour one of the tallest buildings in the world and see Monet paintings at the Chicago museum of fine art. Jeremiah is most definitely onto something.

Companies like Ford and Walmart and others are taking notice to this new trend, many starting to partner with the likes of Uber and AirBNB (a service that lets people rent out rooms in their homes), and others. Some even creating their own similar services to empower and encourage people to use their (the company's) products which those people own. The problem, I fear, is that in the end this is not the essence of where the collaborative economy is taking us. Google gets this, and I think we're seeing a hint of it with today's announcement.

Social Design in the Collaborative Economy

You see, the future doesn't matter about the product itself. It's about what the product can do for you. I've preached often about the concept of "social design" inside your product and even covered it in Facebook Application Development For Dummies. The idea is that you take the functionality of social networks and bring a person's close friends and family from those social networks into the design of your app or product (which is often entirely virtual but not always). The next iteration of "social design" is to build software that truly, and ubiquitously integrates the collaborative economy within the product itself. In a perfect, socially-designed product you can't distinguish between the "social", and the product itself. It's all one. Google is doing this with their self-driving cars.

In Google's world, no one will ever have to own a car. In fact, they won't even care if anyone else owns a car they can borrow. Google's key asset is information, not "things".  Where the cars come from won't matter. In the future you'll just say, "Ok Google, give me a ride from Chicago Midway to the Sheraton" on your mobile phone or Google Glass or desktop, and a Google Car will come, pick you up, take you to your destination as you get work done along the way, maybe even ask you if you'd like to stop for a bite to eat along the way (through a contextual, location-targeted ad by McDonalds, of course), and you'll never even have to pay for the ride. It's the collaborative economy at its finest, and the automobile industry may not even know what hit them when it does. In the end, information is always more valuable than tangible things.

The competition in the future for the automobile industry, I'm afraid, isn't the fact that people are borrowing cars from each other and taking public transportation more. Granted, that's part of it, but not the end result. The future competitor for the automobile industry is the same thing that took out many of the hardware companies of the 80s - it will be software, and the information it indexes. The key players will be software giants like Google, Microsoft (maybe?), Yahoo, and Facebook.

As the information industry makes its way into the collaborative economy, Ford, Chevy, Toyota, you name the automobile company - they will all need to develop competitors to Google Maps and others in the future if they are to survive, or at least remain as large as they are now. The big question is, is it too late? In the end, software still rules the world, and hardware just works for it.


Thursday, January 2, 2014

Growth Hacking: How to Know Who Has Viewed Your Facebook Profile

I shared earlier a method I came up with that allows you to target the subscribers (now called just "followers") of a public profile on Facebook (you know, the profiles with the "follow" button like mine at facebook.com/stay - not to be confused with a business page). It turns out that you can also use this to not just target ads to, but learn about the subscribers of those profiles as well. For instance, I can tell the approximate salary ranges of my followers on Facebook. Let me share how.

If you go to my previous article on the topic, I show you how to create a list of the subscribers of a profile. The same can be done for the friends of a profile, the attendees of an event, members of a group, and many more "groups" of people if you know what you're doing - do some research of what data is available (I have a book that can help), if you want to dive deeper. Go ahead and create this list, and then go to Facebook's Power Editor where you would have created your ad targeting these people.

Previously I only talked about targeting ads to these people. You can actually get very specific in targeting only sub-groups of these followers, allowing for much more targeted ads in the process. But you can also use Facebook's Power Editor to just learn more about your audience. This can be a great way to know what types of things the audiences of individual profiles in your brand are interested in.

For instance, if I go the Partner Categories (under "Audience" when creating or editing a new ad in Power Editor), and select "Acxiom", then "Personal Finance", and then "Income", I can select any income range. If I select the $100,000-$125,000 range, in the right column it tells me an approximate number of people amongst my followers that are in that range. As you can see, the majority of my audience makes less than $100,000! If I were representing a brand, this would tell me how to price any products I sell to my audience of followers.



You can segment it any way you want at this point, just as you would a typical Facebook Page. Find out how many of a public profile's followers/friends buy baby products. Find out how many of a public profile's followers/friends are Republican/Democrat/Independent/etc. Then if you follow the advice in my previous article you can target ads to these individuals!

Okay, I fooled you a bit with the title and you can't really tell who's viewed the profile, but you can tell at least anonymously those viewers that have clicked the "subscribe" button on your profile, or learn more information about the friends of any profile on Facebook. For brands with influencers representing them as public Facebook profiles, this can be a very useful way for those brands to allow those influencers to keep a personal profile without having to have a duplicate Facebook Page.

Previously, I showed you how to create ads using this method. The cool thing with Facebook ads is you don't have to create ads to get benefit. The ads interface itself, and in particular Facebook's Power Editor, is a great learning tool to get approximations of an audience, and to learn more about who you should be targeting and how to target better - use this to your advantage as a brand as you engage your employees to use Facebook more as ambassadors for your company (through tools such as EveryoneSocial). Then use ads, and your own products to prove those theories.

Have another good use of this? Share in the comments!

Let me help your brand! These little "Growth Hacks" are the core of our business, and how we excel against other marketers and firms in this space. If you want to get an advantage against your competition that other marketers can't touch, send an email to jesse@staynalive.com!

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